Sunday, October 26, 2014

Join Forces with Your Agent to Sell Your Home Faster

Selling your home can be as collaborative as you want. More than ever, sellers want to assist the agent in marketing their home with additional photos (such as spring time garden pictures with listings in the fall and winter) and even starring in videos featuring their property. Many agents will ask you to review and collaborate on the property description, brochures and the over-arching theme of the marketing. Keep in mind that we have follow certain advertising rules and comply with the Fair Housing Act.

Photos Rank High

Photos can make or break your listing. Buyers are looking at the price, a tiny bit of descriptive information and a thumbnail photo on a page of similar listings. Your listing has to stand out. Year after year, surveys tell us that the photos are the most important piece in marketing your home. Some agents have made photography part of their package - meaning they have the equipment and the know-how to take great photos. Others will hire a photographer to get the job done. Either way, the end result has to be great photos.

Copy Matters

Make sure you share all of the details about your home with your agent. They will measure your rooms, gather all of the necessary details needed to load the listing and write up the listing description. The description should be reviewed and speak up - use this opportunity to make sure you are showcasing the best features of your home.

House vs. Home

You might be selling your house, but the buyer is looking for a home. You are not "selling the house". You are selling the promise of a lifestyle and memories made there. Your prospective buyer should envision himself as living there with his family. Rather than the house, it is the idea of living in a home that should be projected. 

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